Why Girls Appearing as Scientists is an Advertising Trend that Needs to Stay

Within the past few weeks, two major brands have released adverts that show young girls embracing science and scientific careers. Those behind Barbie released an advert called ‘Imagine the possibilities’, that asks “What happens when girls are free to imagine they can be anything?” The advert shows young girls as doctors, football coaches, lecturers and veterinarians – all […]

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Top 5 Halloween Marketing Campaigns of 2015

Halloween is my favourite holiday of all time. I love the colours, I love the scary movies (well some of them) and I love fancy dress. Now I’m combining Halloween with my other favourite thing ever, marketing (woo!) I want to take a look at some of the brands who made (in my opinion) the best uses […]

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5 easy steps to preparing to apply for grad schemes

Applying for graduate schemes can seem daunting and scary. When you joined university fresh faced and excited for what lay ahead, I somehow doubt you thought that two years would literally fly by faster than a jumbo jet and you’d be facing the big bad world before you knew it. Here are some easy first […]

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A Strained, Awkward About Me

Now I think it’s obligatory that every blog has to start with an about me, even if it is the most embarrassing thing ever to write about yourself. It’s funny really that we all love to talk about ourselves till the cows come home, but struggle with what to say when asked to suddenly give […]

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